Microsoft, turning 50, dials up Copilot actions to stay in AI game

On its 50th anniversary, Microsoft unveiled enhancements to its AI assistant, Copilot. The assistant now offers more proactive and personalized support, including tailored reminders and task assistance, reflecting Microsoft's commitment to integrating AI into user experiences.

On April 4, 2025, during its 50th anniversary event, Microsoft announced significant enhancements to its AI assistant, Copilot, aiming to make it more proactive and personalized for users. ​

Key Updates to Copilot:

  • Memory and Personalization: Copilot now features memory capabilities, allowing it to remember user-specific details to offer tailored support. This includes providing reminders, recommendations, and assistance with tasks such as gift-giving and event booking. Users have control over these memory functions and can opt out if desired. ​
  • Web-Based Actions: The new "Actions" feature enables Copilot to perform tasks on behalf of users through simple chat prompts. This includes making restaurant reservations, booking event tickets, arranging travel, and purchasing gifts. Initial partners for this feature include Booking.com, Expedia, OpenTable, and 1-800-Flowers.com. ​
  • Visual Interaction: Copilot Vision allows the assistant to analyze and interact with on-screen content, providing contextual assistance based on what is displayed on the user's device. ​
  • Deep Research and Summarization: The "Deep Research" feature enables Copilot to handle complex document analysis and generate podcast-style audio summaries, enhancing the user's ability to process and understand extensive information. ​

These enhancements reflect Microsoft's commitment to integrating advanced AI functionalities into its products, aiming to provide users with a more personalized and efficient experience.

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